Local Business Survival Kits
Build Your Local Business Survival Kit
Pick one problem. Get a practical plan built around the way your business actually works.
Most business advice gives everyone the same checklist. These kits work a little differently. Choose the customer problem you want to work on, answer a few questions about your business, and the Kit Builder creates a personalized action plan using your terminology, your process, and your customers.
No giant overhaul. No 47-item to-do list. Start with one leak.
Survival Kits are available inside the Local Business Survival Lab.
One Problem. One Practical Plan.
Not another generic download.
A Survival Kit is built around one customer problem. You answer a few questions about how your business works. Then the Kit Builder creates recommendations specifically for your situation.
Depending on the kit, that may include:
- A practical action plan
- Recommended timing
- Ready-to-use messages
- Scripts
- Checklists
- Calculators
- Simple tracking
- One action to take today
The goal isn't to fix your entire business. It's to fix one thing that matters.
Find It
Identify the customer gap.
Fix It
Build the system that closes it.
Measure It
Make sure it's actually helping.
Move to the Next
Then tackle the next leak.
What's in the Supply Locker?
Start with the problem you're dealing with now.
Opportunity Recovery Kit
Customers showed interest. Then they went quiet.
Whether your business uses estimates, consultations, appointments, proposals, treatment recommendations, bookings, quotes, or something completely different, this kit adapts the follow-up plan to the way your business actually works.
What you get:
- Personalized follow-up plan
- Recommended timing
- Ready-to-use messages
- Clear next steps
- Simple things to measure
- One practical action to take today
Available inside the Lab
Google Reviews Action Kit
You have happy customers. The internet just may not know enough about them.
Build a simple review system around the way your business serves customers. The kit looks at when you currently ask, how often you ask, what happens afterward, and where your review process may be leaking opportunities.
What you get:
- Best moments to ask
- Personalized review-request messages
- Review-response templates
- Practical review process
- Review Momentum Calculator
- One action to start today
Available inside the Lab
More Kits Are Coming
The Supply Locker is just getting started.
New Survival Kit Drops will tackle other places customers can quietly slip through the cracks.
Lab members get access as new Kit Drops are released.
Why Not Just Give Everyone a Checklist?
Because a dentist isn't a plumber.
And a restaurant isn't a salon.
A contractor may follow up on an estimate. A dental practice may follow up on a treatment recommendation. A wedding venue may follow up after a tour. A salon may be trying to turn an inquiry into an appointment.
The underlying problem may be similar. The language shouldn't be. That's why the Survival Kit Builders ask about your business first. Then they adapt the plan to the way you actually work.
Keep It Simple
How the Survival Kits work
Join the Lab
Create your free Local Business Survival Lab account.
Pick a Kit
Choose the customer problem you want to work on.
Build Your Plan
Answer a few questions and get a personalized Survival Kit.
Put It to Work
Use the plan, messages, or tools and see what happens.
Find it. Fix it. Measure it. Move to the next.
Where the Kits Live
Welcome to the Local Business Survival Lab.
The Survival Lab is where I'm collecting the practical side of The Local Business Survival Guide. It's a place for local business owners to:
- Build personalized Survival Kits
- Get new Kit Drops
- Use practical tools and templates
- Ask questions
- Share what they tried
- See what's working for other owners
You don't have to post every day. You don't have to complete a challenge. Nobody is keeping track of your engagement streak. Use the Lab when you need it.
Founding Lab Members
Join while the Lab is free.
Right now, I'm building the Survival Lab and growing the founding community. So membership is free. And there's one important difference between joining now and joining later:
Join while the Lab is free and your Lab membership stays free.
If the Local Business Survival Lab becomes a paid membership for new members in the future, members who joined during the free founding period keep their Lab membership free. Future workshops, coaching, implementation services, events, or other premium programs may be offered separately. The free-for-life founding benefit applies to membership in the Local Business Survival Lab.
You don't need another thing to keep up with.
The Lab isn't meant to become another item on your weekly to-do list. Grab a kit when you need one. Try something. Come back when you have a question. Build another kit when you're ready to work on the next leak. That's it.
Ready to Open the Supply Locker?
Create your free Lab account.
Join the Local Business Survival Lab and start with the Survival Kit that fits the problem you're working on right now.